We’ve been producing high quality images for over 25 years and we’ve learnt that what’s deemed a good or bad image is often subjective. However, there are some basic artistic and technical skills which are essential.
Throughout this year our attention has been distracted by a bad image which has been regularly published in the press. It’s a very bad image. Such a bad image that we wonder why it was ever released to the press AND chosen for publication. It lacks the most basic artistic and technical qualities.
Sometimes it’s not until you see a bad image that you really appreciate what makes a good image. Through this series of 24 images we will show some key stages of the image production process.
The bad image will remain anonymous out of respect to those involved in its production. Even though it’s a poor image, we don’t know what led to the image being released to the press. It could have been released against the wishes of the 3D artist. It might be a sketch or a work in progress image that has found its way into the public domain. Maybe other project team members should have withheld the image or commissioned a better one? We just don’t know the time and budget pressures involved so it’s probably unfair to judge the image too harshly.
As 3D artists we can’t caveat our images with excuses or explanations of the pressures we experienced whilst producing an image. We are governed by budgets, deadlines, client requirements, technology challenges and real life pressures. For example, our computer only crashed once during this image production process but this was whilst saving a 2 hour render – the render was lost and had to be re-rendered. We only had one occasion when family life interrupted our working day with the subsequent working into the night to meet the next day’s deadline. You do your best until the deadline arrives and we maintain our professional restraint and respect when we judge other images.
Examples of Poor Image Decisions